Session at the Catholic University of Braga and Technical Visit to the City of Barcelos Stadium

A busy day for the students of the Postgraduate Programme in Communication. Firstly, an academic session at the Universidade Católica Portuguesa - Braga and then a technical visit to the Estádio Cidade de Barcelos, home of Gil Vicente FC.

In the morning, Pedro Reis Sá, FC Famalicão's communications manager, was the special guest at a session open to the entire academic community, organised in partnership with the Catholic University. Through a close and engaging testimony, the expert shared his vision of the art of communicating in Professional Football, addressing the practical case of FC Famalicão and the main moments of his journey in the area of communication.

In the afternoon, the focus went behind the scenes of the organisation and promotion of a Liga Portugal Betclic match, with an exclusive technical visit for the students of the Liga Portugal Business School's Postgraduate Degree in Communication, the 3rd year students of the Degree in Communication Sciences and the Master's Degree in Digital Communication.

It was possible to get an inside look at how the Cidade de Barcelos Stadium works on match day, with the testimony of Duarte Magalhães, Marketing Director of Gil Vicente FC, who explained the work carried out before, during and after the games, with emphasis on the evolution of the light show and the experience provided to the fans.

Pedro Couto, Director of Communication at the Gilista club, also took part in the event, explaining the strategic role he plays, detailing functions, challenges and the growing importance of communication in the structure of a football club.

It was a day of great educational value, which reinforces the Liga Portugal Business School's commitment to providing practical and close experiences with the protagonists of communication in Professional Football.