The Postgraduate Program in Professional Football Communication aims to develop, in one academic year, unparalleled knowledge of Strategic Communication and Content Production in Professional Football. It enables the acquisition of knowledge and new skills in the field of communication content associated with the organization of professional soccer leagues and sports societies. The partnership between Liga Portugal and Universidade Católica Portuguesa offers specialized training that combines the essential knowledge, the technical side and the practice of organization and communication in Professional Football, like no other entity in Portugal.

Recipients

• Managers and senior staff of sports companies who want to update and deepen their knowledge in the areas of strategic communication applied to the world of professional soccer.
• Employees in the Communications and Marketing departments of sports companies who want to develop their skills and capacity for planning and structuring the operations of professional competitions;
• Employees and Partners of Liga Portugal who wish to acquire technical knowledge that is equal to the challenges facing soccer's Communication and Marketing departments, promoting a broader and more integrated vision of professional competitions;
• Journalists who want to deepen their knowledge of the reality of professional soccer competitions;
• Students who want to discover the sports companies' job market by obtaining the ideal training for exercising highly responsible functions in the Marketing and Communication structures of professional competitions.
• Anyone wishing to acquire knowledge of professional soccer.

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Objectives

• Enhance knowledge in the areas of Strategic Communication, applied to the world of Professional Football;
• Develop skills and capacity for planning and structuring the operations of professional competitions;
• Acquire knowledge that is equal to the challenges facing soccer's Communication and Marketing departments, promoting a broader and more integrated vision of professional competitions;
• Discover the sports companies' job market by obtaining the ideal training to carry out highly responsible roles in the Marketing and Communication structures of professional competitions.

   

Brochure | Liga Portugal Business School