Plano de Estudos

Módulos	Duração	Docentes
Programme Presentation	3h	Clarisse Pessôa \| Communication Expert
Corporate Communications Fundamentals	6h	Clarisse Pessôa \| Communication Expert
Public Relations and Communication	6h	Nathalia Pessôa \| Diretora Comunicação e Marca Bosh Iberia)
Brand Analyses, Diagnosis and Strategy	6h	Tiago Barquinha \| CEO Mojobrands
Employer Branding, Happiness & Wellbeing Strategies	3h	Ricardo Peixoto \| FFCS – UCP
Reputation Management	3h	Sónia Silva \| FFCS – UCP
Trends & Digital Behaviour - Brand Persona & Buyer	3h	Sofia Graça \| PBS Head of Marketing and Communication
Advertising and Storytelling Lab	9h	Tiago Barquinha \| Mojobrands CEO
Crisis Management	3h	Sónia Silva \| FFCS – UCP
Social Media Management Lab	9h	Simone Petrella \| FFCS – UCP
Digital Marketing Strategy Lab	9h	André Alves \| Strategy and Digital Marketing Consultant