Master in Tourism - Tourism Administration and Management

Program Description

The Tourism sector shows high dynamism and employability, not only due to the enormous growth it has shown, both in terms of demand and national and international touristic offer, but also due to its high resilience, which allowed it to be one of the sectors that best responded to the economic and financial crisis. The emergence and development of new touristic products, new needs and desires of the new tourist market require human resources highly qualified and prepared to respond to an increasingly demanding market.

What does this course offer?

This Master in Tourism responds to the needs and opportunities for growth and employment of the market, aiming at the professional and researching excellence that the market demands. With a specialised teaching staff, the course proposes to offer highly qualified training in the area of tourism administration and management.

The course also benefits from the recognised prestige of the Universidade Católica Portuguesa (Catholic University of Portugal) in advanced training, as well as the support and cooperation of prestigious partners linked to the Tourism sector, namely, national associations for the Hotel and Restaurant sector, Hotel Groups, Tour Operators, multinational ICT companies, institutions in the area of Culture and ANA-Aeroportos.

Objectives

The Master's Degree in Tourism aims to offer specialised, inter and multidisciplinary training at an advanced level.

Specialisation Option: Tourism Administration and Management

The specific objectives of this branch of specialisation are:

To provide advanced theoretical and practical knowledge to prepare and improve the training of senior staff, able to develop administrative, management and advisory functions in companies and/or public and private institutions in the tourism sector;
To provide instrumental knowledge in key areas for the practice of tourism activity;
To stimulate entrepreneurial and innovation capacity, providing, namely, the general framework of public policy instruments and incentive systems with incidence on Tourism;
To enable the acquisition of advanced training for the development of research and consultancy activities in the field of Tourism.