Ana Salazar

Invited Assistant
Ana Salazar

T. 253 206 100; Gabinete 2; Ext. 412; Campus Camões/Braga

amsalazar@ucp.pt
DeGóis

Bio

Professora Auxiliar Convidada da Universidade Católica Portuguesa. Doutorada em Gestão (ISCTE); Mestre em Gestão de Empresas (PBS); MBA (PBS); Licenciada em Engenharia Mecânica (FEUP). Consultora de Empresas desde 1994. Especialista em Estudos de Mercado; Qualidade em Serviços; Marketing e Fidelização; Planeamento Estratégico. Orientadora de diversas de dissertações de Mestrado e teses de Doutoramento. Autora de várias publicações em revistas científicas nacionais e internacionais e capítulos de livros. Revisora científica da EMAC (European Marketing Academy). Membro do Barómetro da Academia de Turismo do IPDT.

Programs:
Modules / Courses:
  • Analysis of Tourism Investment Projects
  • Entrepreneurship and Innovation in Tourism
  • Market Research and Consumer Behaviour in Tourism
  • Principles of Accounting and Finance
  • Quality in Tourism
  • Tourism Management Simulation
  • Statistics
  • Strategic Management of Tourism Destinations and Products
  • Tourism Marketing
  • Tourism Planning and Sustainable Development
Paper

A Avaliação da Qualidade nos Serviços O Caso de uma Seguradora

Ana Salazar (with Salazar, A. (2000), A Avaliação da Qualidade nos Serviços O Caso de uma Seguradora, Revista Portuguesa de Gestão, Nº 3, ). 2000. Revista Portuguesa de Gestão
Opinion Article

A orientação para o mercado e o seu impacto nos relacionamentos no setor do vinho português

Ana Salazar (with Ramos, P., Gama, A. e Salazar, A. (2014), ). 2014. Revista Digital nº 6, Start & Go, Vida Económica.
Paper

A Satisfação do Consumidor: Importância, Medição e Modelos

Ana Salazar (with Salazar. A. (2003), A Satisfação do Consumidor: Importância, Medição e Modelos, Revista Portuguesa de Marketing, Nº. 13.). 2003. Revista Portuguesa de Marketing
Paper

Alves, N., Costa, J. e Salazar, A., (2013) O planeamento da identidade da marca de destinos turísticos: aplicação do modelo de Aaker à Madeira, Tourism & Management Studies, Vol. 9, Nr. 2

Ana Salazar (with Salazar, Ana). 2013. Tourism & Management Studies, Vol. 9, Nr. 2
Book Chapter

Análise estratégica setorial

Ana Salazar (with Dalva da Conceição Campos Kuwabara). 2022. Ciências empresariais e sua aplicabilidade
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Book Chapter

Análise Estratégica Setorial: aplicação às empresas familiares de laticínios do Sul de Minas Gerais

Ana Salazar (with Kuwabara, Dalva ). 2022. Ciências Empresariais e sua Aplicabilidade
Book Chapter

Avaliação da Satisfação com Serviços Virtuais: A Inovação nas Práticas de Trabalho da Receita Federal do Brasil

Ana Salazar (with Ana Salazar). 2024. Ciências Empresariais: Desafios, Aplicações e Tecnologias
Book Chapter

Avaliação da Satisfação do Consumidor: Aplicação do Modelo IPA ao Setor da Telefonia Móvel no Brasil

Ana Salazar (with Ana Salazar). 2024. Ciências Empresariais: Desafios, Aplicações e Tecnologias
Book Chapter

Avaliação dos Impactos dos Produtos Turísticos no Desenvolvimento Sustentável: o caso do Parque das Serras do Porto

Ana Salazar (with Ana Salazar). 2024. Ciências Empresariais: Desafios, Aplicações e Tecnologias
Other

Carvalho, P., Salazar, A.K. e Ramos, P. M.G. (2018), Conceptual Model of Destination Branding: An Integrative Approach, Proceedings of the 21st Academy of Marketing Science World Marketing Congress (AMSWMC), Juin 2018, Porto.

Ana Salazar (with Salazar, Ana). 2018. Academy of Marketing Science World Marketing Congress (AMSWMC)
Paper

Carvalho, P.; Salazar, A.; Ramos, P.; (2015) An Integrated Conceptual Model of Destination Branding – TouristMind, Journal of Tourism Management Research, 2015, 2 (2): 24-40

Ana Salazar (with RAMOS, M. G. P. A.). 2015. Journal of Tourism Management Research, 2015, 2 (2): 24-40
Book Chapter

Characterisation of the Portuguese Footwear Industry Relative to Occupational Health and Saefety

Ana Salazar (with M. H. Pedrosa). 2024.
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Opinion Article

Clientes satisfeitos são clientes fiéis?

Ana Salazar (with Salazar, A, Gama, A e Ramos, P. (2014)). 2014. Revista Digital nº 7, Start & Go, Vida Económica.
Opinion Article

Como garantir a rentabilidade das empresas em épocas de crise? A palavra-chave é fidelização.

Ana Salazar (with Gama, A. Salazar, A. e Ramos, P. (2014)). 2014. Revista Digital nº 5, Start & Go, Vida Económica.
Other

Components of Tourist Satisfaction in Hospitality Service

Ana Salazar (with Salazar. A, Rita, P., Costa, J. (2007), Components of Tourist Satisfaction in Hospitality Service, Poster presented on t). 2007. 36th EMAC (European Marketing Academy Conference), Reykjavik, Iceland
Book Chapter

Critical Success Factors and Market Trends in Residential Structures for Elderly Care

Ana Salazar (with Ana Salazar). 2024.
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Other

Fonseca, A. Rodrigues, B., Abreu, I., Salazar, A. (2024), Perceptions and Behaviors towards Sustainable Fashion: An Empirical Study Focusing on Portuguese Consumers, Twentieth, University of Aveiro.

Ana Salazar (with Fonseca, A. Rodrigues, B., Abreu, I., Salazar, A.). 2024. International Conference on Environmental, Cultural, Economic & Social Sustainability
Paper

Hospitality trends: opportunities and challenges

Ana Salazar (with Ana Salazar). 2018. Worldwide Hospitality and Tourism Themes
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Other

How can tourist destinations become more competitive - what tools can be used to achieve this aim?

Ana Salazar (with Costa, J.). 2010. Worldwide Hospitality and Tourism Themes
Paper

Machado, M.A., Basto, M.J.F.S., Salazar, A.K., Um novo modelo de satisfação do cliente para o setor da distribuição de energia em Portugal, Revista Brasileira de Pesquisas de Marketing, Opinião e Mídia, V. 10, Nº 1 Jan-Abr.2017 PMKT – Brazil...

Ana Salazar (with Salazar, Ana). 2017. PMKT – Brazilian Journal of Marketing, Opinion, and Media Research (PMKT online) | ISSN 2317-0123
Other

Maia, M., Salazar, A. e Ramos, P. A Adequação dos modelos SERVQUAL E SERVPERF na medição da qualidade de serviço: o caso RAR Imobiliária, Atas das XVII Jornadas Hispano-Lusas de Gestão Científica, fevereiro 2007, Logrono, Espanha.

Ana Salazar (with Salazar, Ana). 2017. XVII Jornadas Hispano-Lusas de Gestão Científica
Paper

Martins, C.; Salazar, A.; Inversini, A., (2015) The Internet Impact on Travel Purchases: Insights from Portugal, Tourism Analysis an Interdisciplinary Tourism & Hospitality Journal, Volume 20, Number 2

Ana Salazar (with Salazar, Ana). 2015. Tourism Analysis an Interdisciplinary Tourism & Hospitality Journal
Book Chapter

Mirela, M.; Doga, C.; Popa, R.; Salazar, A. e Sever. Y. (2023), “Strategic Analysis of PLB Methodology Using SWOT Matrix,” in , ed. Paulo C. Dias et al., (Braga: Axioma - Publicações da Faculdade de Filosofia, 2023)

Ana Salazar (with Salazar, Ana). 2023. Higher Education in a Digital Era through Project-Based E-Learning: Contributes of the RESTART4EDU Project
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Book Chapter

New Approaches of Near-Miss Management in Industry: A Systematic Review.

Ana Salazar (with Pedrosa, Maria Helena). 2022. Occupational and Environmental Safety and Health III. Studies in Systems, Decision and Control
Book Chapter

O Estilo de Liderança e a sua Influência na Satisfação, Eficácia e Esforço Extra dos Colaboradores

Ana Salazar (with Helena Callebaut). 2024. Ciências Empresariais: Desafios, Aplicações e Tecnologias
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Other

Oliveira, R. e Salazar, A. (2011), Os Impactos do Turismo: O caso da Viagem Medieval de Santa Maria da Feira,

Ana Salazar (with • Oliveira, R. e Salazar, A. (2011), Os Impactos do Turismo: O caso da Viagem Medieval de Santa Maria da Feira, Proceedi). 2011. 1st International Conference on Tourism and Management Studies, Algarve, October 2011.
Other

Pedrosa, M. H. S. and Salazar, A. K., (2018) “The importance and impact of health and safety conditions at work: the case of an organization in the metalworking sector”

Ana Salazar (with Salazar, Ana). 2018. International Symposium on Occupational Safety and Hygiene (SHO2018)
Book Chapter

Pedrosa, M. H., Salazar, A. K., & C., G. J. (2023), Characterisation of the Portuguese footwear industry relative to occupational health and safety. In Studies in Systems, Decision and Control, Vol. 492, Pedro M. Arezes et al. (Eds): .

Ana Salazar (with Pedrosa, M. H., Salazar, A. K., & C., G. J. (2023)). 2023. Occupational and Environmental Safety and Health V
Other

Perceptions and Behaviours towards Sustainable Fashion: An Empirical Study Focusing on Portuguese Consumers

Ana Salazar (with Rodrigues, B.). 2024. Twentieth International Conference on Environmental, Cultural, Economic & Social Sustainability
Book Chapter

Planejamento estratégico sustentável em turismo

Ana Salazar (with Aymme Katherine Vidovix). 2022. Ciências empresariais e sua aplicabilidade
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Paper

Ramos P. Salazar, A. Gomes, J. (2000) “Trends in Portuguese Tourism: A Content Analysis of Association and Trade Representative Perspectives, Vol. 12, N. 7, MCB Press, Bradford.

Ana Salazar (with Ramos P. Salazar, A. Gomes, J. (2000) “Trends in Portuguese Tourism: A Content Analysis of Association and Trade Represe). 2000. International Journal of Contemporary Hospitality Management
Paper

Salazar, A. (2018) "Hospitality trends: opportunities and challenges", Worldwide Hospitality and Tourism Themes, Vol. 10 Issue: 6, pp. 674-679, https://doi.org/10.1108/WHATT-07-2018-0047

Ana Salazar (with Salazar, Ana). 2018. Worldwide Hospitality and Tourism Themes
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Other

Salazar, A. Costa, J. e Rita, P. Dimensions of Consumer Satisfaction in Hospitality Services, Proceedings of the 37th EMAC (European Marketing Academy Conference), May 2008, Brighton, U.K.

Ana Salazar (with Salazar, Ana). 2008. 37th EMAC (European Marketing Academy Conference), May 2008, Brighton, U.K.
Book Chapter

Salazar, A. e Gama, A. In Success Full Casos de Sucesso nos Municípios Portugueses, Abreu, J. (Ed.), Edições Idioteque, junho 2017.

Ana Salazar (with Salazar, Ana). 2017. Success Full Casos de Sucesso nos Municípios Portugueses
Paper

Salazar, A., Costa, J. and Rita, P., (2010) A service quality evaluation scale for the hospitality sector: dimensions, attributes and behavioral intentions, Worldwide Hospitality and Tourism Themes, Volume 2, Number 4, Emerald

Ana Salazar (with Salazar, Ana). 2010. Worldwide Hospitality and Tourism Themes
Paper

Salazar, A., e Cardoso, C. (2019), Tourism planning: impacts as benchmarks for sustainable development plans, Worldwide Hospitality And Tourism Themes Volume 11, Nº 6, pp. 652-659 https://doi.org/10.1108/WHATT-08-2019-0048

Ana Salazar (with Salazar, Ana). 2019. Worldwide Hospitality And Tourism Themes
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Other

Salazar. A. (2019), A Imagem de Destinos Turísticos: o Caso da Cidade de Braga, Proceedings of the 9th ICOT, International Conference on Tourism, 26-29 Juin, Braga, Portugal

Ana Salazar (with Salazar, Ana). 2019. ICOT, International Conference on Tourism,
Book Chapter

Salazar. A., Costa, J. e Rita, P. (2004) Qualidade do Serviço, Satisfação do Consumidor e Intenções de Comportamento no Sector Hoteleiro Português, Publicado em: Lições de Turismo 3, Org. Boiteux, B. UniverCidade Editora, Rio de Janeiro

Ana Salazar (with Salazar, Ana). 2004.
Other

Salazar. A., Costa, J. e Rita, P., Relationship between Service Quality, Customer Satisfaction and Behavioural Intentions: A Study on the Hospitality Sector, Proceedings of the 33rd 0, May 2004, Murcia, Spain.

Ana Salazar (with Salazar, Ana). 2004. EMAC (European Marketing Academy Conference)
Other

Service Quality Evaluation: A Study on the Portuguese Hospitality Sector

Ana Salazar (with Salazar, A., Costa, J. and Gomes, J. (2003), Service Quality Evaluation: A Study on the Portuguese Hospitality Sector. P). 2003. Council for Hospitality Management Education (CHME) 12th Annual Research Conference
Other

Sousa, P. e Salazar, A. (2018) Determinant attributes influencing consumers´ satisfaction and loyalty on online purchases, Proceedings of the International Marketing Trends Conference, Paris.

Ana Salazar (with Salazar, Ana). 2018. International Marketing Trends Conference
Book Chapter

Strategic analysis of PLB methodology using SWOT matrix

Ana Salazar (with Mirela Mihaela Doga). 2023. Higher education in a digital era through project-based E-Learning
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Paper

Study on Safety Culture Following the Implementation of a Near-Miss Management System in the Traditional Manufacturing Industry

Ana Salazar (with Maria H. Pedrosa). 2025. Safety
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Other

The Importance of Environmental Sustainability in Choosing Tourism Products and Services

Ana Salazar (with Cardoso, P. C.). 2025. 24th International Marketing Trends Conference
Other

The Role of Podcasts on Digital Communication,

Ana Salazar (with Salazar, Ana). 2023. 22nd International Marketing Trends Conference
Paper

Tourism planning: impacts as benchmarks for sustainable development plans

Ana Salazar & Carla Pinto Cardoso (with Salazar, A.). 2019. Worldwide Hospitality and Tourism Themes
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Other

Tourists behaviour: environmental sustainability as a determinant attribute on the buying process

Ana Salazar (with Salazar, Ana). 2022. TMS ALGARVE 2022: Sustainability Challenges in Tourism, Hospitality and Management – Tourism & Management Studies International Conference