She has a PhD in Tourism from Bournemouth University in the UK and is a lecturer at the Portuguese Catholic University, where she also coordinates the Tourism programme and the Tourism and Heritage scientific area.
She also works as a consultant for companies in the field of tourism. She is a member of the CEFH - UCP Research Centre and has developed research projects in the fields of tourism and European economic integration.
She is the author of several national and international scientific publications and is an international expert for the World Centre for Destination Excellence, based in Canada.