Ana Salazar, professor of the Degree and Masters in Tourism and Coordinator of the Communication Office of the Faculty of Philosophy and Social Sciences of the Catholic University of Portugal - Braga, saw her article entitled The Role of Podcasts recognized as Best Paper of the International Marketing Trends Conferencer on Digital Communication.

In it, she addressed the main motivations for using podcasts, as well as the rewards provided by this medium and the essential factors that contribute to the success of this communication platform.

This conference is aimed at marketing professionals and academics and selects the best papers to be published in the Journal of Marketing Trends, which is indexed in the EBSCO database and is a classified publication.

The award ceremony took place in Paris between the 19th and 21st of January 2023.