She holds a PhD in Communication Sciences from Universidade Católica Portuguesa and is the coordinator of the postgraduate programme Social Brands - Communication and Marketing in a Digital Environment. In 2019 she was a visiting researcher at the Artic University of Norway. A researcher at the CECC and CRC-W, she currently coordinates the project ‘0-3 DigiKids - Use of Touchscreen Technologies by Children up to 3 years old’ and leads the Portuguese team of the study ‘Use of Digital Technologies by Children and Young People during the COVID-19 pandemic’, coordinated by the JRC-European Commission. His main areas of research are the use of digital technologies by children and young people and brand communication. He is the author of several publications on the social impact of digital technologies and smartphone use.