On 29 October, at 10:00 a.m., an open lecture entitled ‘Between Algorithm and Human Attention: the new codes of digital communication’ will be held at the Academic Centre of Braga (CAB), as part of the Bachelor's Degree in Communication Sciences.

The speaker will be André Carvalhal, writer, professor, and consultant, an international reference in branding, marketing, behaviour, and sustainability. 

Biography

André Carvalhal investigates the contemporary challenges of the digital age: more than metrics and visibility, the urgency lies in capturing human attention and building authentic narratives capable of generating meaning and belonging.

In Portugal for the launch of his latest book, André Carvalhal also brings the latest news from the international market, sharing insights on how brands and professionals can align purpose, innovation and cultural relevance in communication. Author of seven books, guest lecturer at institutions such as FGV, ESPM and IED, columnist for MIT Technology Review and Vogue Magazine, and speaker at international conferences, Carvalhal offers a global perspective on the future of communication and the building of engaged communities in Braga.