In the scope of this course unit the learner is expected to be able to:
- Apprehend the use of propaganda and disinformation by the different political systems throughout the 20th century;
- Assimilate some concepts and theories of communication essential to the understanding of political communication;
- Problematize the role of the mediatization of the political phenomenon in modern democracies, from the transnational to the local level;
- Contextualize critically the relations of power and negotiation woven between various actors of the public space: politicians, journalists, advisors, pressure groups, NGOs, citizens, etc.;
- Analyze strategic communication in electoral campaigns and political marketing, as well as the use of digital media and its implications on citizens' participation;
- Reflect on the personalization of politics, the exploration of media "cases" and the reception of speeches in the public sphere;
- Apply the knowledge acquired in the analysis of case studies.