Leading and Planning the Future of Tourism
Tourism is one of the most important sectors of the Portuguese economy and one of the most global, dynamic, and innovative industries in the world. In a context of constant transformation, the sector plays a strategic role in economic, social, and cultural development, connecting cultures, regions, and organizations on an international scale.
The Bachelor’s Degree in Tourism at the Portuguese Catholic University offers a multidisciplinary education focused on management, planning, and innovation, preparing professionals to meet the challenges of an increasingly competitive and international market.
Throughout the program, students develop skills in the areas of tourism management, destination planning, hospitality, marketing, events, and sustainability through a practical approach that reflects the realities of the industry and aligns with the latest trends in the sector.
With strong ties to the business and institutional communities, the degree program fosters contact with national and international professionals and organizations, incorporating applied projects, practical experiences, and a curricular internship.
Key Areas of Development
Tourism strategy and management;
Destination planning and development;
Tourism marketing, communication, and branding;
Event and experience planning;
Sustainability and innovation in tourism;
Leadership, creativity, and project management;
International and intercultural contexts;
Trends and digital transformation in the sector.
Career Opportunities
- Hotel management and administration;
- Destination management and tourism organizations;
- Event and experience coordination;
- Tourism marketing and communication;
- Consulting and project development;
- Cultural and sustainable tourism;
- Airlines, cruise lines, and tour operators;
- Entrepreneurship and international business.
In a constantly evolving industry, this degree program prepares professionals to plan, manage, and lead tourism projects with strategic vision, innovative thinking, and the ability to operate in global contexts.
Why choose this program?
At Católica Braga, our close ties to the industry, international focus, and strong practical component provide an education geared toward innovation, leadership, and the development of a global career.
Studying tourism in Portugal means engaging directly with one of the most important sectors of the national economy and with a country internationally recognized for the quality, innovation, and diversity of its tourism offerings.
Customize Your Academic Path
The degree program includes a range of elective courses that allow students to tailor their academic path to better align with their individual interests, goals, and areas of specialization.
This curricular flexibility enables students to delve deeper into different areas of tourism and supplement their education with skills relevant to the industry’s current challenges.
Registration and Accreditation
DGES
Registration No. R/A-Cr 118/2012/AL01 on May 25, 2020
A3ES
Accreditation date: March 14, 2019
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