Master in Digital Communication welcomes entrepreneur and communication specialist

Thursday, January 26, 2023 - 11:58

On the 20th of January, the Master in Digital Communication received as a guest Mariana Volz, entrepreneur and specialist in communication, within the scope of the curricular unit Social Networks, taught by Professor Simone Petrella.

Currently, Mariana is the Communication Manager at Theatro Circo, where she is dedicated to managing communication for the Braga ’27 project, as well as Braga’s candidacy project for the European Capital of Culture.

In the master's class, she shared her journey as a social media manager at different brands, namely Kasa, Yammi and Turismo Porto e Norte. She also made reference to important themes in the digital context, such as the Golden Circle methodology, online content management and the importance of creating an editorial plan for social networks. And finally, she made known the form of communication adopted in the Braga ’27 project.