- Introduce very briefly the history of the art of rhetoric and argumentation, from its origins in Greco-Roman culture until today;
- Know the actuality of the rhetorical system as art of argumentation, particularly in the renewed field of new rhetoric and its various applications;
- Assimilate techniques of oral and written communication from the point of view of persuasive effectiveness, at the level of discursive composition: typologies of inductive and deductive arguments;
- Systematize a typology of inductive and deductive arguments: methods and techniques of argumentative writing;
- Typify the use of fallacies in argumentative discourse;
- To study the relevant place of argumentative texts in the media and singularities of opinion journalism;
- To elaborate exercises of critical analysis of argumentative texts.
Communication and Argumentation
5 ECTS / Semestral / Português
