Master's in Tourism - Cultural and Religious Tourism

Program Description

The tourism sector is highly dynamic and employable, not only because of the enormous growth it has shown, both in terms of demand and national and international tourism supply, but also because of its high level of resilience, which has allowed it to be one of the sectors that has responded best to the economic and financial crisis.

The emergence and development of new tourism products and the new needs and desires of the new tourism market require highly qualified human resources who are prepared to respond to an increasingly demanding market.

What does this course offer?

UCP's Master's in Tourism responds to the market's needs and opportunities for growth and employment, aiming for the professional and research excellence that the market demands. With a specialized teaching staff, the course aims to offer highly qualified training in the area of cultural and religious tourism.

The course also benefits from the renowned prestige of the Portuguese Catholic University in advanced training, as well as the support and cooperation of prestigious partners linked to the tourism sector, namely national hotel and restaurant associations, hotel groups, tour operators, multinational ICT companies, cultural institutions and ANA-Airports.

Objectives

The Master's Degree in Tourism aims to offer specialized, inter- and multidisciplinary training at an advanced level.

Specialization option: Cultural and Religious Tourism

This branch of specialization has specific objectives:

To provide students with a set of knowledge and tools that will enable them to adopt good practices in the integrated management of Cultural and Religious Heritage and Tourism;
To offer advanced training, with excellent academic quality, for the development of research and/or consultancy activities in the area of Cultural and Religious Tourism;
To guide students, from a practical perspective, towards opportunities for growth, diversification and qualification of the tourist offer and the agents associated with the planning, organization, communication and implementation of products in the area of Cultural and Religious Tourism.