Master in Tourism - Tourism Administration and Management

Program Description

The Master’s in Tourism, with a specialization in Management and Administration, offered by the Portuguese Catholic University, was designed to train professionals to lead one of the most dynamic and competitive industries on a global scale.

Driven by digital transformation, sustainability, and new consumer trends, the tourism industry today requires strategic vision, the ability to innovate, and management skills focused on creating unique experiences and sustainable development models.

With a practical and multidisciplinary approach, the program combines academic rigor, close ties to the business community, and direct exposure to the real-world challenges of the tourism industry, providing advanced training that is aligned with market trends and demands.

Unlike most programs in this field, the master’s program features an innovative three-semester structure that combines advanced academic training with a strong practical and professional component. In the final semester, students may choose to write a thesis or complete a curricular internship, either in Portugal or abroad, tailoring their academic path to their academic and career goals.

What does this program offer?

The master’s program provides a dynamic academic experience focused on developing skills in the areas of management, leadership, innovation, and tourism development.

Students benefit from:

an academic program structured over just three semesters;
the option to take classes in Portuguese or English;
small class sizes, which allow for personalized attention and closer interaction with faculty;
a curriculum that is up-to-date and aligned with emerging trends in the industry;
a multicultural and collaborative academic environment;
a faculty with extensive academic experience and strong industry connections;
the opportunity to complete an internship in Portugal or abroad.

Classes are held in Braga, a city renowned for its quality of life, innovation, safety, and cultural heritage.

Objectives

The program’s main objectives are:

prepare professionals for leadership, management, and consulting roles in the field of tourism;
develop strategic, analytical, and decision-making skills;
stimulate innovation, entrepreneurship, and the creation of sustainable tourism projects;
strengthen intercultural skills and the ability to operate in international contexts;
bridge the gap between academic knowledge and the business world;
provide a solid foundation for research, specialization, and professional development.

Market Connections

The program benefits from collaboration with leading organizations in the tourism sector, including:

hospitality and tourism associations;
hotel groups;
tour operators;
consulting firms;
cultural institutions;
municipalities and regional entities.

These partnerships strengthen the practical component of the program, foster direct contact with the industry, and create valuable networking and career development opportunities.