PhD in Marketing (University College Dublin, Ireland), Master in Economics (Faculty of Economics, University of Porto), Degree in Business Management (Portuguese Catholic University). Associate Professor at the Portuguese Catholic University. Director of the Master's programme in Management since 2018. Director of the MSc in Marketing (2007/2018 and 2019/Present) and Researcher at CEGE. She was Director of the Marketing Department (2007/2014). Co-author of The Business Case Roadmap trilogy (2018 and 2019), Portuguese in Macau (2019), International Marketing (2018), Internationalisation and Business Networks (2003). He has also co-authored several books and published chapters in Portugal, the UK, the USA and Brazil. She has presented scientific papers at international conferences in the area of International Marketing and Business and published in international journals in the same areas. She is a consultant in the area of Marketing and International Business. She is affiliated to the European International Business Academy, where she was National Representative for Portugal between 2013/19. Since 2019, she has been National Representative at EMAC (European Marketing Academy) Conf. She has worked as a visiting professor at the University of Saint Joseph (Macau, China), the University of Wroclaw (Poland), and the Escola Superior de Publicidade e Marketing de São Paulo (Brazil). She was a guest researcher at the University of Economics of Wroclaw, Poland (2018/2019).